How to Grow Your Mailing List – Also Known as Growing Leads
So, what’s all the buzz about having an email newsletter or mailing list sign-up on your website? What’s the point if people rarely sign up? Well, there are many strategies you use to generate interest in joining your list.
1. Put Your Sign-up Front and Center on Your Homepage.
To encourage people to sign up, give the list value by offering a deal or savings. The offer serves as a call-to-action with the opt-in box being the main focus. Consider offering a monthly newsletter of helpful tips or monthly sales and discounts.
2. Use of a Featured Sign-up Box Should Be Engaging and Above the Fold.
Place an eye-catching sign-up box above the fold so it is immediately visible to users. This will not interrupt your readers, and act as a draw for interested subscribers.
3. Give Away Content with the Sign-Up.
In exchange for opting in to your mailing list, you can give users access to information. When readers click your download link, use a pop-up box to ask for their email address. Once they enter an email address and complete the form, they are given access to the download of your choice. Bonus content should be highly relevant and hot. The more enticing the offer, the more likely you are to get the sign-up.
4. Implement a Scroll-Triggered Box.
A scroll-triggered opt-in box doesn’t cover up content or interrupt the visitor’s reading. A scroll-triggered box sits in the corner of your website and moves down when the reader reaches a pre-determined point on your site. You decide when you want the box to be activated.
5. Exit Pop-Up Box.
An exit pop-up box is a message that displays to users as they are attempting to navigate away from your site. Although many people hate exit pop-up boxes, they can be effective. A good pop-up design with an effective call-to-action can generate sign-ups.
Collecting contact info can be tricky. Try some of these ideas and see which ones work best for you.
Growing your mailing list can grow your business by generating leads. It is important to try new ideas to keep the leads coming in. If you have any questions, or if we can help you with any of these ideas, let us know.
