Storytelling Through Social Media

It's common knowledge that visuals have a bigger impact than words. The same is true for social media. Posts with images and visuals have far more engagement than those without. Take a look at this beautiful infographic for more information.

How to Use Digital Storytelling in Social Media

Below are 5 ways you can start using digital storytelling on your social media accounts today.

1. Show Your Brand’s Human Side
   • Share
     • what you’re doing
     • what you’re learning
     • a look behind the scenes
2. Share Your Brand’s Story
   • People don’t buy into brands -- they buy into the story behind brands.
   • Just like you use your website & blog to tell your brand’s story, do the same thing with social media.
3. Work Narrative into Updates
   • One of the best ways to tell a story is to do exactly that -- tell a story.
   • You can do this on Facebook by turning your status updates into miniature blog posts.
4. Share Consecutive Posts to Tell a Broader Story
   • No Tweet is an island -- and another way to share a story on social media is to use consecutive updates to tell the story, from beginning to end.
5. Incorporate Elements of Story into Posts
   • The concept of "story" is so basic, it can feel hard to break down & understand.
   • So if creating stories feels complicated, focus in on the basic elements of stories & try to incorporate them in your content.

You can make a sizable investment of time in social media. If you need help contact Penguin Suits. We can help you develop great social media strategy. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.

Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com